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    The Fish Shop Hermosa Beach

    By 4siteVideo 11 months ago
    Home  /  Portfolio Item  /  The Fish Shop Hermosa Beach

    KTLA Weather Woman Vera Jimenez and co-owner of the Fish House in Hermosa Beach gives us the scoop on this popular seafood spot in the Southbay.

    4siteVideo is all about providing value. Often we will shoot with the idea of creating multiple videos to be used across different platforms or repurposing material for a fresh look.  With social media it is not a one size fits all, audiences are unique to each and  videos need to be tailored differently for Youtube, Facebook and Instagram.

    Here are 3 additional videos, so with the showcase video, in one shoot we were able to edit 4 different videos.
    A :30 second commercial used for Facebook and Youtube Ad buys.

    On Facebook the videos are often played without sound so a visual story with graphics tell the story.

    This video was used to promote weekly specials to a geo targeted audience in the Southbay.

    Specials – Hermosa Beach Fish Shop Commercial from 4siteVideo on Vimeo.

     

    Montage – The Fish Shop Hermosa Beach from 4siteVideo on Vimeo.



     

    Screenshot 2016-06-08 10.40.32

     

    Client:  The Fish Shop

    Goals: Brand Awareness, local geo targeting

    Execution: 4siteVideo created a showcase video with co-owner Vera Jimenez.  Utilizing her easy on camera ability as a KTLA Weather Woman, we had Vera explain why this is such a great neighborhood spot in the Southbay and a beach favorite for locals. We highlighted the friendly atmosphere, variety of dishes and beach friendly location.

    To give this owner a bigger bang for the buck, in one shoot we produced and edited a variety of videos to be distributed across multiple platforms, social media, youtube, and their own website. With this approach, we are able to promote the videos on Facebook to reach a bigger audience.


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