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    MTV’s Road to the Woodies

    By 4siteVideo 1 year ago
    Home  /  Portfolio Item  /  MTV’s Road to the Woodies

    Road To The Woodies from 4siteVideo on Vimeo.


    MTV's Road to Woodies

    Musicians Matt and Kim

     

    With Big Door Inc, Greg Montemurro was contracted as post production producer and editor for 13 commercial spots that integrated American Family Insurance with MTV’s Road to the Woodies Award Show.
    The challenge was to get musical celebrities to talk about fun on the road but also convey the message of being safe drivers to a young audience.



    Musical Artist Ciyndi Lauper

    • Client: MTV/American Family Insurance, working through Big Door Inc Producitons.
    • Goal: Create 13 commercial spots for broadcast TV that combine musicians having fun with Sponsor American Family Insurance’s branded message of safe driving.
    • Success: Drove awareness for safe driving and increased traffic to AFI’s website encouraging young drivers to take an oath of safe driving.

     


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