You do not need to be a Big Brand to use the power of video to market and grow your business.
If you are not using video, you are missing out on a cost effective: and engaging way to reach a bigger audience, get your message out, control the conversation, and stand out from your competition.
How to Use Video for Social Marketing
Behind the scenes
Have fun, entertain.
3 most important factors for your video Content.
What is the purpose or goal of the video?
Speak to your audience, Entertain, Educate or inspire.
Create content individual to the platform you are delivering on. Facebook, Instagram, YouTube all have their unique ways to communicate your message.
We create content with a purpose and unique to each platform.
Social media videos don't have to be overly produced videos. They can be as simple as photos with graphics, to creatively, scripted with voice track and location shoot with actors. But one of the most important factors, is to understand the platform you are playing it on and how to optimize your video for that audience.
Keep in mind that nearly 85 percent of videos are watched without sound turned on,
so videos need to be visually stimulating and be able to tell a story with the sound muted. With the short attention span of audiences today and an influx of daily content in social streams, videos need to be quick and to the point.
The Launch of A NEW APP.
Experience GPS tours wanted to show off their new audio tour on the musical history of Hermosa Beach. 4siteVideo created an array of content to showcase the app and share interesting segmented stories on social to help spread the word.
What is Biltong?
When creating content, we think of the big picture and try to shoot video for multiple purposes and a variety of platforms to get the biggest bang for your buck. For Jonty Jacobs' Biltong, we created a showcase video and were able to also create an abundance of social videos to help educate its audience and curious consumers about what Biltong is?
Commercial & Social Ads
We were already producing a highly successful national commercial for our Client Xenna and their Nonyx brand. With an additional shoot we created how-to videos which were added to their Amazon Sellers Page to increase conversions.
We re-purposed both for social to add enhance Nonyx brand across all platforms.
Long Beach Transit
4siteVideo was called on to create a lifestyle video showcasing Long Beach Transit's extended reach to fun destinations within the city and its connection to the community.
With over seven shoots we accumulated ample material for an abundance of social blasts.
Renown News Journalist Robert Rand just released explosive new information on the infamous Menendez Murders.
4siteVideo helped boost SEO with the purpose of establishing Rand as the authority on this subject, with a branded YouTube channel, loading an abundance of archived video. We created several book promos to accelerate sales on Amazon.
CSM Gym Equipment
For CSM Gym Equipment, we created a package of videos. A showcase video told the story of their company and was augmented by individual testimonials ad well as Spanish versions to speak directly to their audience in Mexico. Social videos were created out of the existing content for additional brand exposure.
You don't have to shoot or have any video content at all to create a story and get your message out. We can make a compelling story for any topic, using photos or stock video, graphics, music, and even a voice over.
Just the facts!
92 percent of mobile video viewers share videos with others.
Marketers who use video grow revenue 49% faster than non-video users.
Social video generates 12 times more shares than text and images combined.
Video drives a 157% increase in organic traffic from SERPs.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Mobile video consumption rises by 100% every year.
72% of customers would rather learn about a product or service by way of video.
Videos attract 300% more traffic and help to nurture leads.
85% of consumers want to see more video content from brands.
64% of consumers will make a purchase after watching branded videos on social platforms.